On the 27th of May 2010 I was invited to attend the Thinking Digital conference in Gateshead, for those who don’t know the North at all and still think it runs on whippets and sheep, here is a map.
Thinking Digital is basically the Geordie equivalent of the TED conferences, in that TED is a non-profit collection of events that promote Ideas Worth Spreading. Thinking Digital or TDC is an annual conference where some of the worlds brightest and most inventive thinkers across the area of digital, attend to demonstrate and highlight their latest technologies and ideas.
The conference is an inspirational blend of new tech, social media innovation and business inventions, and it is a great place to make new contacts and new friends. Unless you are me and then you tend to stand in a corner and wish you were home hidden behind your machine blogging or digging.
The whole event was organised by Codeworks a not-for-profit organisation that has been promoting digital innovation in the North East of England for the last 8 years, they work closely with a major investor One NorthEast and are there to help develop and support new and existing digital media technology in the North East.
Herb Kim
The conference director was Herb Kim who I had met when we both gave talks to local company delegates some two weeks before, Herb is the CEO of Codeworks and has worked in the field of media and tech for the past 17 years, originally heralding from Brooklyn with honors from Princeton, Herb’s resume reads like a dream from BOL.com and O2 to Marketing manager st IBM.
The day of the conference – 27th of May 2010
I entered the Sage building at around 8.15am, the building is awesome like a gigantic metal beetle lazing on the side of the tyne. Its concaved roof glinting in the unusually bright May morning for the Northeast.
Paul Miller
I took my seat in the main hall sometime around 8.30am and as i watch the Twitter stream roll up in the background, Lauren Laverne stepped on to the stage and introduced Paul Miller from Gavurin. Gavrin’s mission is to turn the raw data that is mostly meaningless into an understandable, usable format.

The companies technology called G-View allows companies to find patterns and trends that are normally hidden in data, thus allowing them to use this data to make effective decisions. The technology seamlessly works through the data, integrating the numerical data with charts and maps to create easy to understand visuals.
You can watch a demonstration of this technology below, just click on the images.
Managing large datasets
Making Numbers Easy
Creating great looking graphs
Performance reporting in 11 seconds
You can watch the rest of the video on http://www.gavurin.com/whats_on/#one
Herb then came onstage to introduce one the the best videos of this year so far Embrace Life – always wear your seat belt campaign, probably one of the most underated commercials of this year.
Lauren Laverne then walked onto the stage and joked that the video had brought the mood down saying “well that was feel good” – everyone laughed
Professor Gilbert Cockton
We than had a very interesting, but a little overmyhead talk by the brilliant Professor Gilbert Cockton of Northumbria University’s internationally renowned School of Design.
The same school that gave the world Jonathan Ive the genius behind Apple’s award winning designs, and now the Senior Vice-President of Industrial Design at Apple.
He talked about his work in accessibility in the web and his work with people with trauma brain injuries, using social networks to provide better care for people with disablity and also spoke about the 4 types of principles about design. I won’t go into this as i will make a rather large fool of myself, but thanks for the Professor.
Mary Ann de Lares Norris
We then heard fom Mary Ann de Lares Norris General Manager of Oblong industries in Europe, basically Oblong create the kind of technology that we were in awe of in the 2002 sci fi film Minority Report, and in fact the director of Oblong was the science advisor on Minority report. This science in the film is from his life’s work in which he hoped to emancipate the pixel from the screen into the user actual environment.
In the film the glove-controlled, wall-sized computer display that Tom Cruise controls by hand gestures is the one thing that has stuck in peoples minds.
What Oblong want to do is to tap into the part of the human brain that covers spatial calculations about the persons environment, something that is very natural to use and that remains untapped, they wish to do this be completely altering the way that we interface with our computers. This kind of technology should be a long way to being common place, but is looking like it will be with us within the next 5 years.
Now if you think that this is futuristic, G-speak see the future of this technology being the installation of high-resolution projectors in every light bulb, this would mean every surface in our houses or offices could be an interface. It is their idea to make computers work for us and help them compliment our environments instead of us having to mould to this technology.
The platform, which runs on Linux and OS X, is currently in use at Fortune 50 companies, government agencies, the defense market, the oil and gas markets and universities.
I will be writing more about the TDC10 over the next post.




















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