ComScore reported that the social network Facebook is becoming uncool for the younger demographic
Talk of this has been dragging on for around 6 months now and it was even raised in a conference call i was in last week, when trying to convince clients that social media doesnt actually just mean Facebook and Twitter.
The question went a little bit like this;
- Angry PR lady: “So what do you think of the current news that young people feel Facebook is uncool and are leaving”
- Me: “Well Facebook hit 350 million users this week and the shift is mostly on time usage”
- Angry PR lady: “Yes but we need to know we are targeting our customers in these networks”
- Me: “If the campaign is depended on 18-24 yearolds then we can target them where ever they are, Facebook or some other place”
So the recent news of Facebook’s younger members are waning really worry the those who like to talk about how evil and misguided social media is. Speculation as to why the younger demographic are going else where is heating up also, with many saying its simply that 18 yearolds find the medium uncool now that their parents are also on it and others putting the blame squarely on parents policing of their childrens time online.
BEWARE OF THE STATS!
comScore recently released a report that triggered nothing short of a sky is falling media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents ruining the party” for younger demographics.
youngsters say bye bye to facebook
On the subject of whether Facebook is cool or uncool coming down to the time users of a certain age spend online, Brian Solis said;
Adweek asks if Facebook is becoming uncool among 18-24 years olds. I suppose its an interesting question when the basis for documenting cool and uncool is rooted in the amount of minutes you spend within a social network. Facebook proudly states that more than 8 billion minutes are spent on Facebook each day (worldwide). And, with the recent news regarding Xbox, how many of the two million gamers fall within the 18-24 age group?
Brian also wrote that “Mindshare surveyed 1,200 consumers in August 2009 about their social-networking habits. 51% of the 18- to 24-year-old respondents agreed that “social-networking sites like Facebook are diluting the quality of relationships.” 40% of that group said they now visit social networks that are based on particular interests, such as TV, music or movies.”
Do old people really know what young people want?
OK, so i’m 35 and most of the people i read about and follow their opinons are older than me. So instead of just reading whats on Mashable, Brian Solis or Chris Brogan i thought i’d have a look on YouTube for any clues as to why “some teens might hate facebook”, instead of trying to second guess, so here are some teens talking about why they hate facebook?
